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Smart Sound Bite, or Scary Marketing-Speak?
Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever...
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Do College Marketers Get A Passing Grade?
Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision. It seems to me that a lot of their marketing effort...
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How To Plan The Ultimate Website
A business owner I know proudly unveiled his new website today. But when I clicked through to his new website, here’s what I found: It’s not optimized for search engines There’s no keyword rich blog...
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Better Ways To Use QR Codes (and Save a Kitten)
Who uses QR codes? According to recent studies by Comscore and Pew, only 6% of mobile phone users scan QR codes, even though 87% use their phone to access the Internet. QR code users are more likely...
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A Lesson in Marketing From Chris Brogan
When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was … but I knew...
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